Sales of in-game purchases, including Call of Duty Points for Battle Passes, premium cosmetic packs, and other promotional in-game packs, rose by 50% in Q4 2020 over Q4 2019, showing a strong adoption of the new model of monetization and free content updates throughout the year. Activision Blizzard also includes the success of Call of Duty Mobile, which saw its best quarter ever in Q4 2020. They also stated that the Season One Battle Pass has been the “most consumed” since the shift to free content releases and a Battle Pass seasonal model back in 2019. The company noted a “sharp” increase in sales of Black Ops Cold War following the Season One release and Warzone integration in December. The news comes via Activision Blizzard’s financial report and associated earnings call today. The NPD reported last month that it was the number one selling franchise in the US for the 12th year in a row. The franchise saw over 100 million active monthly players, and more than 250 million people played Call of Duty in 2020. Spurred on by the tail of 2019’s Modern Warfare, the release of Warzone and Black Ops Cold War, and the progression integration of all three titles, Call of Duty had a record year in 2020. It seems Activision has hit a stride when it comes to monetization and content release for the Call of Duty franchise.
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